Marketing insights

The increasingly frequent use of digital channels has led many companies to rethink their business models, with a view to omnichannel. With the main objective of putting the consumer at the center of the sales process, through omnichannel the brands are able to create a… Read More »Omnichannel strategy: why it’s important for your business

Find out how to win the trust of your customers in your e-commerce, thanks to Worldz and its brand new features: User Friends and Social Product With the end of November begins the shopping season long awaited by consumers. It opens with Black Friday, passing… Read More »Consumer confidence is the key to success for your e-commerce

Social commerce and organic influencers are the online trend in which companies are investing the most. Discover all the advantages with Worldz As in many other countries, even in Italy, e-commerce is experiencing its golden age, being in effect an undisputed online trend. Social distancing… Read More »Online trend to stay connected in the post lockdown phase

The post lockdown restart is increasingly oriented towards digitization and e-commerce has been and continues to be one of the most interested sectors Until a few months ago, most Italian companies approached digitalization with distrust. Today this is no longer the case as the pandemic has… Read More »E-commerce: How covid accelerated digital transformation

In the post lockdown phase it is important to continue investing in digital. Like? Discover Worldz’s proprietary technology for eCommerce The lockdown made brands and consumers understand that the future of  retail  lies in the eCommerce sector. Thanks to digital and its strategic use, companies can achieve important… Read More »Digitization and advertising: here are the benefits of these tools for the eCommerce sector

Online discounts are a strategic marketing tool that can incentivize purchases. Thanks to Worldz, find out how to offer your customers a personalized discount and increase conversions on your online shop. Before talking about online discounts as a strategic marketing tool, let’s focus on the… Read More »Online discounts are a strategic marketing tool that can incentivize purchases

Thanks to the social login, Worldz offers among its activities that of lead generation, that is, it allows you to generate profiled leads and carry out marketing campaigns aimed at specific user targets. The identification of marketing strategies aimed at attracting the interest of potential customers… Read More »The importance of Lead Generation compared to the more generic Facebook Pixel

Here are the Worldz tips that will allow you to promote your e-commerce and increase its performance. Today, those who have an e-commerce cannot help but be on social networks. Being present on platforms such as Facebook, Instagram or Pinterest does not only mean being… Read More »5 useful tips to make your e-commerce more social

Find out how to reach targeted user targets and thus create strategic marketing campaigns, thanks to the Worldz Lead Generation system. Social Media Advertising is one of the most effective marketing strategies, capable of positively contributing to the improvement of a company’s brand awareness. Through social channels… Read More »Lead Generation: why it is important and how to use the personal data of your customers on Facebook

Word of Mouth (WOM): Users who talk about a brand are more effective than advertising Is there a relationship between the personal content we share on social networks and purchasing behaviors? The answer is yes. A quarter of purchasing decisions are influenced by content hosted… Read More »Word of Mouth (WOM): word of mouth is more effective than advertising